Case study

Jinx McDonald Interior Designs.
Content that matches the design work.

Not a restaurant, not a café. An interior design firm where every post has to look as considered as the rooms it is showing.

Jinx McDonald Interior Designs styled interior
Content mix
Reels & photo
Editorial pickup
Naples Illustrated
Themes
Waterfront & luxury interiors

A different kind of client, on purpose.

Most of our work is restaurants, bars, and hospitality. Jinx McDonald Interior Designs is not that, and we are not going to pretend otherwise here. What it does show is that the same approach, on site content, a real production standard, and a consistent monthly calendar, works outside of food and drink when the client's work is genuinely visual.

Interior design lives or dies on how a room photographs. A design firm's social feed is basically a portfolio that never stops updating, so the bar for lighting, composition, and styling is high before a single post goes out.

What we actually did.

01

Shot the finished rooms, not stock design photography.

Waterfront living rooms, styled entries, tropical elegant interiors. The kind of material that only exists once a project is complete and staged.

02

Mixed reels with still photography.

Some rooms are a walkthrough. Some are a single still frame that needs to hold up on its own. We built the calendar around whichever format actually suited each space, instead of forcing every post into one template.

03

Supported the Naples Illustrated feature.

When JMID landed a feature in Naples Illustrated, we built social content around it instead of letting the moment pass with a single announcement post.

"

Erick is professional and creative, and it has been fun collaborating with him. Highly recommend.

Sarah HaackeJinx McDonald Interior Designs

Why there are no view counts on this page.

Some of JMID's top posts this year picked up a lot of views, but most of that came from paid promotion, not organic reach. We are not going to hand you an ad-boosted number and imply it happened for free. If you want proof of organic performance, that is what the Grain de Café case study is for, 27,230 Facebook views and 688 direction requests with zero ad spend. This page is here to show range: the same on site production and monthly discipline, applied to a completely different kind of business.

What this looks like for your business.

If you run a restaurant, bar, hotel, or venue, our case studies in that world are the ones to look at first, that is where we do our most consistent work. If your business is visual in a different way, a design showroom, a boutique, a studio, this page is the better comparison.